Passport Canada, the official passport department of the Canadian Government, faced a growing challenge: Passport office traffic and wait times were continuing to grow, leaving Canadians and the staff who serve them increasingly frustrated.
In order to help alleviate the problem and better serve Canadians, Passport Canada developed an on-line passport program.

This secure web-based program features an on-line form that enables Canadians to submit the bulk of the paper work required to be able to receive or renew a Canadian Passport in advance of visiting the Passport office. By using the on-line form, wait times in the Passport office are reduced by as much as half or more, ensuring much better service.

In support of a national roll-out, Storm was tasked with creating an identity and supporting communications materials for the program.

Storm created posters, brochures and luggage tags which were distributed to all passport offices, tour operators, and travel agencies in Canada.

Our goal was to quickly articulate that there was a new and easy alternative to spending time in line at the Passport office. This “convenience” position was underscored with information detailing the security and trustworthiness of this option for Canadians.