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Puritan Bennett Sandman® is a division of Tyco® Healthcare International, and a recognized world leader
in the development of sleep diagnostic equipment. Storm has had a long and deeply satisfying relationship with
Puritan Bennett and over the past five years we have contributed to their business success with full brand
development, product ID, web, advertising, and the creation of countless collateral support materials.
As an industry leader, the name Sandman® had a tremendous amount of un-realized brand equity in sleep
diagnostic circles that the client felt they were not capitalizing on. Sandman® executives approached Storm
to help give their brand a facelift.
In order to help the company's brand become more memorable and relevant, we created a more dynamic,
distinctive and reflective common look and feel that could be extended through the companies many offerings
and various touch points with audiences. We supported this revamped look and feel by sharing the Sandman®
story and capabilities on a deeper level, which over time has helped to reinforce Sandman as a leader within
the sleep diagnostics industry.
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