| Radio has been called the theatre of the mind. Sadly,
most advertisers miss out on the opportunity to create compelling
mental theatre through this medium. The solution is simple;
Have a simple valuable offer, deliver it in a memorable,
surprising way, and make sure to deliver it with enough
frequency.
Smoke Free (Radio) – 1
: 2
: 3
Zucotto (Radio) –
1 : 2
Health Check (English Radio) –
1 : 2
Health Check (French Radio) –
1 : 2
Health Check (30sec TV spot) –
English : French
|
